Exhibiting Information
Exhibiting Information
Why should you exhibit your new tool?
Tool users want to know what the latest and
best possible tools are because they know the innovations are going to make their jobs
easier, faster, and more profitable. Tool retailers and distributors want to
know what the latest and best possible tools are because they know the innovative tools
are going to sell better. Most tool companies are constantly improving
their products and introducing new products. Neither the tool users, or
the tool retailers/distributors have time to surf through hundreds of Websites,
or shop all the retail outlets, to see what each company is currently offering.
Just like a physical
tradeshow, Toolimprovement.com offers these customers one simple place to keep
up to date on all the latest tools from all the participating
manufacturers. The big difference is that Toolimprovement.com is
a lot less expensive for the manufacturer, and much more
accessible to the consumer, than a physical tradeshow.
How
is it different than your Website?
Imagine
a customer that is interested in buying a new cordless drill.
He/She would have to visit the individual Websites of dozens of potential
cordless drill manufacturers to research what each company is currently offering
as their latest “hot” cordless drill. That’s
assuming that the customer would or could think of each
manufacturer, and then find the corresponding Websites.
With Toolimprovement.com, the individual doing the research can go to one
easy location to see all the participating manufacturers and what their latest
innovations/products are. The visitors
will also get a direct link to your Website from your exhibit.
How
is this different from an online tool store?
Online tool stores can only display and promote products that they stock and sell. Toolimprovement.com can display and promote products, regardless of shelf space, and then direct the potential customer to somewhere that does sell the tool.
How is it different from advertising with banners or buttons on another Website?
Large portal or directory sites, like Yahoo! or Infoseek, have to attract millions of daily visitors in hopes that at least a percentage of the visitors are interested in your banner ad. They also have to spend millions of dollars to get those visitors to their sites. Toolimprovement.com is a content (destination) site so we only have to attract a fraction of those visitors, which saves us money, and in turn, saves you money. Therefore, we offer a better value because 100% of our visitors are your target audience, and you're not paying for visitors that see your ad, but aren't interested in it.
What does it cost?
The cost is $29.00 per month, or $299.00 per year ($49 Savings!)
What is included with the exhibit?
Your exhibit includes one display ad that contains text and a
picture (if available). The "virtual booth" is
approximately (width = 480 X height = 120), which is much larger than an
ordinary banner or button ad. Toolimprovement.com will build the ad and submit
it to you for your approval, or you can send us your existing ad copy.
The ad will also contain a direct link to your Web site.
How do you become an exhibitor?
To apply, e-mail us at sales@toolimprovement.com
or by mail:
Toolimprovement.com
Sales Department
1505 N 28th Ave W.
Duluth, MN 55806
